Relationships. Winning Strategies. Buying Power. Market Expertise.
We buy and sell more outdoor advertising media in Nevada than any other company. We know what works and we deliver our clients breakthrough strategies. Outdoor Solutions specializes in providing unique insights and comprehensive outdoor media services. With our offices located in Las Vegas, Nevada, we have the ability to specialize in local, tourist, and convention strategies and provide in-depth understanding of the outdoor industry.
Our team is comprised of top Nevada sales and marketing experts that have been buying and selling outdoor media for more than 30 years. We’ve been in your shoes before; we know what works.
Our clientele ranges from the local retail shop looking for a specific billboard execution to the sophisticated media buyer needing local, regional and national out-of-home solutions. We simplify the outdoor planning, buying and production process by taking a hands-on approach and adding superior expertise to billboard, transit, street and alternative media considerations.
We create a comprehensive strategy using superior placement (billboard locations) with attractive rates. Our dedicated focus to the outdoor industry ensures that our clients receive the best possible available inventory along with rates exclusive to Outdoor Solutions.
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Situation Analysis
In February of 2007 the NBA All-Star Game made its debut in Las Vegas. Not to be outdone by the extravagance of the city, the NBA and its official shoe partner Adidas set out to integrate their brands throughout the famed Las Vegas Strip for this momentous weekend. But their integration goals were far beyond the scope of what Strip resorts had ever done or allowed before. Posterscope, Adidas’ worldwide out of home agency, turned to Outdoor Solutions to make the massive, never-done-before campaign a possibility.
Solution
Outdoor Solutions utilized long-term relationships with Strip resort operators to help convince them that not only would they realize a financial gain by agreeing to the campaign, but that allowing massive NBA wallscapes and oversized creative applications on hotel landmarks would generate a unique, publicity-driven news visual for the widely covered NBA Weekend.
Program
Outdoor Solutions recommended, helped guide the creative process, managed production and installation for several resort wallscapes, a tailor-made jersey to fit the 50-foot bronze lion in front of MGM Grand and pervasive signage throughout the property that communicated and drove excitement for Adidas and the NBA ALL-Star Weekend. The result of these one-of-kind creative applications was on-Strip branding and excitement as well as millions of impressions in television and print coverage. The NBA even used the Strip corner as the featured site for their official Las Vegas press conference.
